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-====== Itc Business Plan ======
-Current business plans for the [[corp:intergalactic_transport_corporation]] is listed below, and was drafted and approved by CEO [[character:npc:takahashi_kenichi]] and [[character:npc:kinzo_odaka]] in [[timeline:ye_36]], with adjustments in [[timeline:ye_38]] and [[timeline:ye_40]].
-=====Executive Summary=====
-The ITC will provide the basic population with the means of [[wp>mass transit]], [[wp>infrastructure]], and consumer goods focused upon transportation, navigation, and personal well-being in vehicular activities. The company will be divided into two branches, one focused upon construction, and the other upon maintenance. To this end, the [[wip:location:itc_headquarters]] shall be used as the main production and distribution facility of the company. Other distribution shall be done through the use of [[wip:location:itc_garage]], or sufficiently licensed franchise holders.
-Sales projections accesed from the company's opening in [[timeline:ye_35]] to the present, have led to sales projections between the 100,000 and 200,000 customers per year, to an average of 8000 customers each month, leading to an annual revenue of 1,5 million [[faction:yamatai:ks]] and a profit of 250,000 [[faction:yamatai:ks]]. This amounts to a income of 80-150 [[faction:yamatai:ks]] per customer.
-===== Business Objectives =====
-  * Increase revenue to 2,500,000 [[faction:yamatai:ks]] by the end of [[timeline:ye_39]], of which at least 400,000 [[faction:yamatai:ks]] profit
-  * To provide consistent quality products and exemplary services at reasonable, yet profitable prices
-  * Achieve Cover Ratios of at least 1.00X per customer with each product or service
-  * To achieve prime Cost Ratios of less than 40%
-  * To become the prime provider of transportation products and services in [[faction:yamatai_star_empire|Yamatai]] space
-===== Company Overview =====
-The Intergalactic Transport Corporation is a Transport Organization of the [[faction:yamatai_star_empire|]] . The company was founded in [[timeline:ye_35]] by its founder and president [[character:npc:takahashi_kenichi]] and co-founder [[character:npc:kinzo_odaka]]. The company is based upon [[system:ushobrakflug]] and will service the community on the planet, as well as customers around [[faction:yamatai_star_empire|Yamatai]]  space. The location is an ideal location due to its proximity to metal and building material depots, and the location close to both [[planet:yamatai]] and [[planet:nepleslia]].
-The company is a transport corporation, focused on the creation of civilian infrastructure and consumer products centred around transportation. All products are manufactured, repaired and developed indoors.
-The company is registered as a Limited Liability Company, with the prime owner being Takahashi, who will be solely and severely liable for the debts of the company with his entire property. Co-founder Odaka is the second largest shareholder.
-Mr. Takahashi has extensive experience working as a repairman and manager of his own property and has served as owner of  Kenichi's Solutions Emporium for nearly six years. Ms. Odaka brings with her corporate experience as a manager and an education in business management. The company plans to buld upon these qualities, as well as employ more experienced personnel and managers.
-The main strategy of the company is to provide high-quality products and services to civilians, as well as develop top-level technology in the field of transportation and navigation.
-==== Products & Services ====
-The company is or has been, developing a multitude of consumer products for the use of transportation and transit aid. The following are the product groups that has been the focus of the company since its inception:
-  * Land-based civilian & military transport, singe- and multi-user
-  * Navigation systems & aid
-  * Orbital facilities
-  * Surface & Orbital engines & parts
-In addition of these products and accesories, the company provides the following customer services to satisfy consumer demands:
-  - Safe and on time delivery of the products and services to the customer
-  - Assist in installation of products and fixing initial problems
-  - Warranty of products
-The company guarantees a three year warrant for its products, and provides a warranty card for the customer to be valuable for the time period.
-  * Post sales repairing
-The company provides with post sales repairing services to customers and repair products that are harmed by energy shock or due to any sub-parts disorders. The company is not responsible for any subsequent physical harm done occurring during this time, as is stated clearly during instalment and shipping procedure.
-  * Assign a toll-free complaints number and provide an easy-access internet complaint webpage
-The company has established a complaints department to reach customer's needs and resolve problems subjected to the products provided.
-  * Free software provision & updating for customers and corporations
-The company provides free software updating and provision upon instalment of their products and a warranty upon software failure for up to six years.
-==== Marketing Analysis ====
-The prime market of the company consists of the civilian population in Yamatai space, especially centred on [[system:ushobrakflug]] and [[planet:yamatai]]. The need for infrastructural support and transportation becomes significantly noticeable on less developed planets in Yamatai space. On [[system:ushobrakflug]] alone, the need for infrastructure has skyrocketed since [[timeline:ye_35]].
-===Market Segmentation===
-The company has a focus on the local needs on [[system:ushobrakflug]] and provides for the community. Employees will be taken in from local and international business pools, with a focus on employing foreign employees.
-The company has a viable customer base in the form of full-time workers to supply with transportation needs. This client base ensures a steady revenue base to provide stability to income and finances of the company. It is important for the company to meet customer demands in order to keep the client base complete.
-Another large segment for the company is in government agencies, who will offer construction and infrastructure jobs. This segment will allow for more profit for the company since the payment is higher, although the scope of these projects will lead to high costs and a higher risk level. By offering these services, the company will achieve several supplemental revenue imperative to the company's financial bases.
-===Target Market Segment Strategy===
-The focus group for the company is in the civilian community. Referral marketing, media advertising and seasonal actions will be the primary types of marketing strategies utilised. Maintaining and enhancing the connection with the community is crucial to the planned market share growth of this target market.
-===Location & Market Growth===
-According to the consensus of [[timeline:ye_36]], the population on [[system:ushobrakflug]] has an approximate growth of 2.4% per year, which is reflected in the market analysis summary. However, with the coming of [[location:prototype_city_alpha]], the planet is experiencing a residential boom. This suggests that more families and civilians will move into the area, to become potential customers.
-The market analysis suspects a market growth of 9% each year, subject to government census projections.
-===Market Needs===
-With the continuing rise of welfare and de-urbanisation inside Yamatai, the needs for transportation in rural areas is increasing steadily over the next years. This trend has created a need for infrastructure to be build on rural and agricultural planets, to bring mass transit to the less developed planets of the [[faction:yamatai_star_empire]]. This trend also leads to a rise in the use of land-based vehicles for use in significantly different terrains. With the growth of the population of [[system:ushobrakflug]], these trends will continue to rise.
-===Market Trends===
-Currently there are multiple suppliers of vehicles, however these centre upon military use and corporations, only rescaling their products for civilian use. The needs for navigation systems is provided by only the military, and is only limited useful for the civilian population. In the field of infrastructure, the construction is limited to government agencies and mega-corporations, using it mostly for the needs of cargo transport. The quality of these services is top-notch, and as such, a high priority on the quality of services and products is needed to compete.
-====Service Business Analysis====
-The ITC is in the field of both transport and infrastructure industry, in which several models exist:
-  - Government agencies: business facilities that work on the governmental needs of infrastructure and provide basic mass transit.
-  - Corporations: businesses that provide for the needs of both military and civilian needs of transportation.
-  - Local (family) business: local land-based facilities that provide the needs for vehicles and maintenance.
-===Competition and buying patterns===
-The main success factors in the transport and infrastructure industry are price, service, supplying, and quality. The company competes in the market by providing competitive prices, certified top quality, extensive construction and maintenance services, and supplying on time and avoiding errors. The reputation with the customer and the community is of top priority to the company, and regular inspection of these qualities is enforced within the company and its employees.
-===Main Competitor===
-  - Government agencies:
-      * Strengths: Already established in market. Has government funding.
-      * Weaknesses: Non-relatable to local needs. Only provides large-scale projects.
-  - Corporations:
-      * Strengths: Established in market. Extensive assortments
-      * Weaknesses: Provides limited land-based vehicles for civilian use. Provides no navigation systems.
-  - Local business:
-      * Strengths: Personal service.
-      * Weaknesses: Capacity. Provides limited space for customers.
-====Strategy and implementation summary====
-The ITC will focus upon the supplies of the [[system:ushobrakflug]] community and [[planet:yamatai]]. The target customers are middle- to high-class families who value the quality of land-based products and navigation systems provided to them. The focus on the target customers is in the providing of personal and quality service, which shall be implemented using independent and reliable inspections.
-===Marketing Strategy===
-The company will depend on client referrals, community exposure, and media advertising as the main way to reach new customers. The strategy of advertising will focus upon several different methods of reaching clients:
-  * Advertising
-The company has developed a core positioning message: "Quality, Built for You" to differentiate their services from the competition. The company uses brochures, posters and direct mail to launch the initial campaign.
-  * Sales brochures
-The themes and curriculum of the company will help sell the services to prospective customers
-  * Media advertising
-The company will use a mix of televised advertising, internet advertising and newspaper sections to raise awareness of the company to new clients, reaching out throughout Yamatai space. It will also host an annual exposition, announcing its new products to the public.
-===Sales strategy===
-The company will keep in touch of community services and partnerships, and lend out franchise opportunities to supply the needs of customers to the local population.
-The company will provide its products and services to the civilian population, with limited supply to military agencies. It will be price competitive to the market they serve. However, the will not appeal to the "low price leader" concept. The quality of their products and services will support the prices they charge, however cost ratios are fixed to 40%, subject to customer happiness.
-=== Partnership strategy ===
-As mentioned above, the company will form partnerships and franchise holders with community services. Especially it will form a strategic alliance with [[corp:novacorp]] and [[faction:yamatai_star_empire]] to provide infrastructure and exchange transport technologies. The alliances will be strictly voluntarily, and each corporation has the freedom to exchange services with the ITC.
-=====OOC Notes=====
-This page was originally created on 2014/05/30 00:37 By [[user:yoerik]]. Big revision on 2017/07/17.
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