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corp:itc:itc_business_plan [2018/05/23 22:22] – ↷ Links adapted because of a move operation frostjaeger | corp:itc:itc_business_plan [2018/11/16 06:57] – yoerik | ||
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====== Itc Business Plan ====== | ====== Itc Business Plan ====== | ||
- | Current business plans for the [[corp: | + | Current business plans for the [[corp: |
- | ===Executive Summary=== | + | =====Executive Summary===== |
- | The ITC will provide the basic population with the means of [[wp> | + | The ITC will provide the basic population with the means of [[wp> |
Sales projections accesed from the company' | Sales projections accesed from the company' | ||
- | === Business Objectives === | + | ===== Business Objectives |
* Increase revenue to 2,500,000 [[faction: | * Increase revenue to 2,500,000 [[faction: | ||
* To provide consistent quality products and exemplary services at reasonable, yet profitable prices | * To provide consistent quality products and exemplary services at reasonable, yet profitable prices | ||
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* To become the prime provider of transportation products and services in [[faction: | * To become the prime provider of transportation products and services in [[faction: | ||
- | === Company Overview === | + | ===== Company Overview |
The Intergalactic Transport Corporation is a Transport Organization of the [[faction: | The Intergalactic Transport Corporation is a Transport Organization of the [[faction: | ||
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The main strategy of the company is to provide high-quality products and services to civilians, as well as develop top-level technology in the field of transportation and navigation. | The main strategy of the company is to provide high-quality products and services to civilians, as well as develop top-level technology in the field of transportation and navigation. | ||
- | === Products & Services === | + | ==== Products & Services |
The company is or has been, developing a multitude of consumer products for the use of transportation and transit aid. The following are the product groups that has been the focus of the company since its inception: | The company is or has been, developing a multitude of consumer products for the use of transportation and transit aid. The following are the product groups that has been the focus of the company since its inception: | ||
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* Post sales repairing | * Post sales repairing | ||
| | ||
- | The company provides with post sales repairing services to customers and repair products that are harmed by energy shock or due to any sub-parts disorders. The company is not responsible for any subsequent physical harm done occuring | + | The company provides with post sales repairing services to customers and repair products that are harmed by energy shock or due to any sub-parts disorders. The company is not responsible for any subsequent physical harm done occurring |
* Assign a toll-free complaints number and provide an easy-access internet complaint webpage | * Assign a toll-free complaints number and provide an easy-access internet complaint webpage | ||
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The company has established a complaints department to reach customer' | The company has established a complaints department to reach customer' | ||
- | * Free software provision for customers and corporations | + | * Free software provision |
+ | |||
+ | The company provides free software updating and provision upon instalment of their products and a warranty upon software failure for up to six years. | ||
| | ||
- | === Marketing Analysis === | + | ==== Marketing Analysis |
The prime market of the company consists of the civilian population in Yamatai space, especially centred on [[system: | The prime market of the company consists of the civilian population in Yamatai space, especially centred on [[system: | ||
- | **Market Segmentation** | + | ===Market Segmentation=== |
The company has a focus on the local needs on [[system: | The company has a focus on the local needs on [[system: | ||
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Another large segment for the company is in government agencies, who will offer construction and infrastructure jobs. This segment will allow for more profit for the company since the payment is higher, although the scope of these projects will lead to high costs and a higher risk level. By offering these services, the company will achieve several supplemental revenue imperative to the company' | Another large segment for the company is in government agencies, who will offer construction and infrastructure jobs. This segment will allow for more profit for the company since the payment is higher, although the scope of these projects will lead to high costs and a higher risk level. By offering these services, the company will achieve several supplemental revenue imperative to the company' | ||
- | **Target Market Segment Strategy** | + | ===Target Market Segment Strategy=== |
The focus group for the company is in the civilian community. Referral marketing, media advertising and seasonal actions will be the primary types of marketing strategies utilised. Maintaining and enhancing the connection with the community is crucial to the planned market share growth of this target market. | The focus group for the company is in the civilian community. Referral marketing, media advertising and seasonal actions will be the primary types of marketing strategies utilised. Maintaining and enhancing the connection with the community is crucial to the planned market share growth of this target market. | ||
- | **Location & Market Growth** | + | ===Location & Market Growth=== |
According to the consensus of [[calendar: | According to the consensus of [[calendar: | ||
- | The market analysis suspects a market growth of 9% each year. | + | The market analysis suspects a market growth of 9% each year, subject to government census projections. |
- | **Market Needs** | + | ===Market Needs=== |
With the continuing rise of welfare and de-urbanisation inside Yamatai, the needs for transportation in rural areas is increasing steadily over the next years. This trend has created a need for infrastructure to be build on rural and agricultural planets, to bring mass transit to the less developed planets of the [[faction: | With the continuing rise of welfare and de-urbanisation inside Yamatai, the needs for transportation in rural areas is increasing steadily over the next years. This trend has created a need for infrastructure to be build on rural and agricultural planets, to bring mass transit to the less developed planets of the [[faction: | ||
- | **Market Trends** | + | ===Market Trends=== |
Currently there are multiple suppliers of vehicles, however these centre upon military use and corporations, | Currently there are multiple suppliers of vehicles, however these centre upon military use and corporations, | ||
- | **Service Business Analysis** | + | ====Service Business Analysis==== |
The ITC is in the field of both transport and infrastructure industry, in which several models exist: | The ITC is in the field of both transport and infrastructure industry, in which several models exist: | ||
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- Local (family) business: local land-based facilities that provide the needs for vehicles and maintenance. | - Local (family) business: local land-based facilities that provide the needs for vehicles and maintenance. | ||
- | **Competition and buying patterns** | + | ===Competition and buying patterns=== |
- | The main success factors in the transport and infrastructure industry are price, service, supplying, and quality. The company competes in the market by providing competitive prices, certified top quality, extensive construction and maintenance services, and supplying on time and avoiding errors. The reputation with the customer and the community is of top priority to the company. | + | The main success factors in the transport and infrastructure industry are price, service, supplying, and quality. The company competes in the market by providing competitive prices, certified top quality, extensive construction and maintenance services, and supplying on time and avoiding errors. The reputation with the customer and the community is of top priority to the company, and regular inspection of these qualities is enforced within the company and its employees. |
- | **Main Competitor** | + | ===Main Competitor=== |
- Government agencies: | - Government agencies: | ||
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* Weaknesses: Capacity. Provides limited space for customers. | * Weaknesses: Capacity. Provides limited space for customers. | ||
- | **Strategy and implementation summary** | + | ====Strategy and implementation summary==== |
- | The ITC will focus upon the supplies of the [[system: | + | The ITC will focus upon the supplies of the [[system: |
- | **Marketing Strategy** | + | ===Marketing Strategy=== |
The company will depend on client referrals, community exposure, and media advertising as the main way to reach new customers. The strategy of advertising will focus upon several different methods of reaching clients: | The company will depend on client referrals, community exposure, and media advertising as the main way to reach new customers. The strategy of advertising will focus upon several different methods of reaching clients: | ||
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The themes and curriculum of the company will help sell the services to prospective customers | The themes and curriculum of the company will help sell the services to prospective customers | ||
* Media advertising | * Media advertising | ||
- | The company will use a mix of televised advertising, | + | The company will use a mix of televised advertising, |
+ | |||
+ | ===Sales strategy=== | ||
- | **Sales strategy** | ||
The company will keep in touch of community services and partnerships, | The company will keep in touch of community services and partnerships, | ||
- | The company will provide its products and services to the civilian population, with limited supply to military agencies. It will be price competitive to the market they serve. However, the will not appeal to the "low price leader" | + | The company will provide its products and services to the civilian population, with limited supply to military agencies. It will be price competitive to the market they serve. However, the will not appeal to the "low price leader" |
- | As mentioned above, the company will form partnerships and franchise holders with community services. Especially it will form a strategic alliance with [[corp: | + | === Partnership strategy === |
+ | As mentioned above, the company will form partnerships and franchise holders with community services. Especially it will form a strategic alliance with [[corp: | ||
=====OOC Notes===== | =====OOC Notes===== | ||
This page was originally created on 2014/05/30 00:37 By [[user: | This page was originally created on 2014/05/30 00:37 By [[user: |